Carnival Corporation is Charting a New Course

Carnival Corporation, one of the world’s largest leisure travel companies, has launched PlayOcean, a portfolio of original mobile games and in-person interactive experiences that expands gaming into new categories by providing the opportunity to play anytime, anywhere, for cruise guests and consumers alike. With the launch of its PlayOcean gaming portfolio, Carnival Corporation will be the first travel company to produce original mobile games catering to the vacation market.

“The cruising industry has historically defined gaming as casinos, which have always has been a great feature for our guests,” said John Padgett, chief experience and innovation officer for Carnival Corporation. However Padgett and other Carnival executives realize the gaming market presents even more opportunity, pointing toward a recent report on the Global Games Market by Newzoo that estimates that 2.2 billion gamers across the globe are expected to generate $ 108.9 billion in game revenues in 2017, with mobile (smartphone and tablet gaming) accounting for 42 percent of the market.

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