Jack Entertainment Picks Bally Systems, Slots

By GGB Staff   Thu, Mar 24, 2016

Jack Entertainment Picks Bally Systems, Slots

Scientific Games Corporation announced that Jack Entertainment, recently rebranded from its former name Rock Gaming LLC, has chosen a comprehensive suite of solutions from Scientific Games’ Bally Systems division, along with 250 Bally and WMS-branded slot machines, for its Ohio casino properties.

Those properties include the two former Horseshoe casinos, Jack Cleveland and Jack Cincinnati, along with the Jack ThistleDown Racino outside of Cleveland.

After winning in a competitive bidding and selection process, Scientific Games will provide Jack Entertainment with its latest SDS slot-accounting solution, CMP player-tracking system, TableView real-time table-management solution, and the award-winning iVIEW Display Manager on-device messaging technology across each property’s high-speed networked gaming floors. Jack Entertainment will use the Bally Elite Bonusing Suite applications to offer automated, interactive on-game bonusing, promotions and rewards.

The systems conversion project is already under way, and the Bally systems are slated to be fully installed and deployed at all three properties by June 30.

Scientific Games systems will also connect Jack Entertainment’s player-loyalty programs at Jack Cleveland Casino, Jack Cincinnati Casino, Jack ThistleDown Racino and Jack Detroit Casino-Hotel Greektown, enabling the operator to offer enhanced player recognition and rewards for patronage at and across all four properties.

“We chose Scientific Games because they are the leader in systems innovation,” said Jack Entertainment Chief Executive Officer Matt Cullen. “We look forward to having the enhanced system in place, which will allow us to streamline our processes and operations.”

By GGB Staff

Staff writers for Global Gaming Business magazine, Las Vegas, Nevada.

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